The name of this brand campaign is “We Go The Extra Mile” based on Emirates identity, values and services:
1. Quite literally: flying to over 130 destinations.
2. Customer service: above and beyond hospitality.
3. Modern technology: up to date aircrafts
While doing research into the brand, it was observed their logo was always on a red tag. This red tag was used as a reference to make a connection to a red carpet as a representation of the brand campaign; customer comfort, luxury and service
