This project expanded First Financial Bank’s broadcast commercial into an integrated advertising campaign centered on the bank’s role as a trusted neighbor and a source of peace of mind. Responsibilities spanned photography, campaign design, and digital content strategy, including capturing photography during the commercial shoot, designing print advertisements and social media assets, producing teaser videos to build anticipation for the commercial launch, and developing a content calendar and social media strategy to guide the campaign’s rollout across digital channels.
Commercial Credits: Director - Nate Townsend, Editor - Sam Parnell Producer - Allison Willoughby, DP - Tyler Clark
